In recent years, modern eCommerce has been shaped by buzzwords like Headless, Composable, and MACH – promising more agility and lower costs. But for many retailers, these trends brought increased complexity, fragmented customer experiences, and hard-to-scale tech stacks.

In this masterclass, Merkle experts present a pragmatic Unified Commerce playbook, illustrated through the recent relaunch of Bucherer's online store – the Swiss luxury watch and jewellery retailer.

Drawing from hundreds of projects, we’ll share how brands can simplify system architecture without compromising customer experience. From design systems and frontend frameworks to integration layers and governance models, you’ll get actionable strategies to reduce coordination costs, accelerate time-to-market, and deliver consistent, high-quality digital experiences.

Whether you're navigating multi-market complexities, legacy systems, or seeking greater agility – this session will show you how to take your eCommerce strategy to the next level.