Translations and localization have been crucial for TomTom’s business over the past decades. During this time, millions of people bought TomTom navigation devices, but these days millions of people still use TomTom without realizing it. We might be in your car or even your pocket. While we evolved, our website changed along. As we transitioned from a monolithic CMS to Storyblok, our goal was to embrace a modern and future-proof approach to localization. Get ready to spin the wheel as we navigate through the complexities of localization, sharing insights and lessons learned.
 
We will touch upon funny translation mismatches, “vibe translating”, and the fine line between ultra-cheap machine translations and thorough, hand-checked quality. We will show how we tackle requirements that appear unsolvable and expand the limits of the CMS with exceptions in the code, for example when working on centralized localized banners. Whether you’re a localization newbie, or a seasoned pro, join us for a session full of practical takeaways and a bit of fun!