Samuel Ferraz-Leite is an experienced IT leader based in Austria, specializing in building high-performing teams and delivering large-scale digital platforms. In his current position as Head of Consumer Coustmer Touchpoints at Drei Austria, he is responsible for the strategy, development, and optimization of customer-facing web and e-commerce solutions. With a career spanning software engineering, agile transformation, and organizational development, Samuel has successfully led complex migrations and modernizations — most recently transitioning from a custom-built monolith to a modular, headless architecture powered by Storyblok. He is passionate about creating solutions that balance technical excellence with a seamless user experience, fostering strong collaboration between development and content teams.