With deep roots in retail and a focus on serving retailers and Consumer goods companies, AWS continually develops industry-specific services, leveraging market insights tested by Amazon.com(opens in a new window) and then made available for customer use. As a Global Business Development Manager, with a background in Retail and IT, Marcel plays a key role in driving digital transformation initiatives, working closely with C-level executives, IT leaders and a broad range of AWS Partners with Enterprise customers around the world. Marcel’s expertise spans Retail and Consumer Goods technology transformation, Cloud Strategy for Retail and AWS’ extensive AI capabilities for Retail, with a strong emphasis on e-commerce, composable commerce, Agentic AI for Retail, Smart Store technology and Supply Chain Solutions.