Founders Nick and Petr never set out to create a localization platform—let alone one of the fastest-growing SaaS startups in the Baltic region.

Their journey began when they teamed up to build a mobile app that helped users avoid roaming fees while traveling. As the app grew past a million users, with customers signing up from different language-speaking regions, they needed to translate it. However, existing translation management solutions were slow, lacked context, and required tedious manual work.

Frustrated with the inefficiencies, Nick, a self-taught developer, built a custom tool to automate translation and maintain context within the app. What started as an internal solution quickly proved to be a game-changer for many.

Lokalise has evolved beyond a translation management system (TMS) and is now the most intuitive localization platform used by Fortune 500 companies and startups worldwide.